Skincare with a Twist: The Brand Turning Heads in Beauty w/Kristi Fry & Braiden Belnap

Braiden Belnap
Oct 1, 2025
4 min read

Entrepreneurship is not just about building a business—it is about creating something that reflects your passion, values, and purpose. In this episode of Journey to Authenticity, I sit down with Kristi Fri, a passionate esthetician and the founder of Naked Pineapple, a skincare brand that is changing the game by making skincare fun, fresh, and intentional. Kristi shares her journey into the beauty industry, the inspiration behind starting her brand, and the strategies she has used to stay consistent while setting meaningful goals. In this blog, I want to highlight the key takeaways from our conversation. First, we’ll explore how Kristi found her purpose and what motivated her to start Naked Pineapple. Next, we’ll dive into the importance of consistency in building a business and personal growth. Finally, we’ll discuss how setting meaningful goals can help you stay focused and motivated while creating a life and business you love. These lessons are practical, actionable, and relevant for anyone looking to build something authentic and impactful.

Discovering Purpose and Passion

Every successful entrepreneur starts with a spark—a passion or purpose that drives their work. For Kristi, her journey into the beauty industry was fueled by a desire to make skincare enjoyable, accessible, and intentional. Many people approach skincare as a routine task, but Kristi saw an opportunity to create a brand that was not only effective but also infused with personality and fun. Finding your purpose starts with identifying what you genuinely enjoy and where your unique skills intersect with the needs of others.

A practical tool for discovering your purpose is reflection combined with experimentation. Ask yourself what activities energize you, what problems you are drawn to solve, and how your talents can make a difference. Then, take small steps to explore these areas. Volunteer, start a side project, or test ideas in a low-pressure environment. Over time, you gain clarity on what truly drives you and how that purpose can translate into meaningful work.

Another important aspect is aligning your work with your values. Kristi’s commitment to creating a brand that is fun, fresh, and purposeful shows how values can guide decisions and shape the identity of your business. When your actions are aligned with your purpose, motivation and fulfillment naturally follow, creating a foundation for long-term success.

The Power of Consistency

Consistency is one of the most overlooked yet critical components of success. Kristi shared how maintaining consistent habits and routines has allowed her to grow Naked Pineapple while continuing to develop her skills as an esthetician. Consistency is not about perfection—it is about showing up repeatedly, even when motivation is low or challenges arise. Small consistent actions compound over time, producing significant results.

A practical tool for building consistency is creating a daily or weekly routine that supports your goals. Identify key actions that directly contribute to growth and success, then schedule time to focus on them regularly. For example, Kristi might dedicate specific hours to product development, marketing, or customer engagement. Another strategy is accountability. Share your progress with a mentor, partner, or trusted friend who can encourage and challenge you to stay on track.

Mindset also plays a role in consistency. Instead of seeing tasks as obligations, view them as steps toward building something meaningful. Celebrate progress along the way, no matter how small, and remind yourself of the purpose behind your actions. Over time, these habits reinforce discipline, build momentum, and create sustainable growth in both business and personal development.

Setting Meaningful Goals

While consistency keeps you moving forward, meaningful goals give direction to your efforts. Kristi emphasized how setting clear, intentional goals has been a cornerstone of her success with Naked Pineapple. Meaningful goals align with your purpose and values, guiding your decisions and helping you prioritize what matters most. Without goals, it is easy to get distracted or lose sight of the bigger picture.

One tool for goal-setting is the SMART framework—making goals specific, measurable, attainable, relevant, and time-bound. For example, rather than saying “I want my brand to grow,” a SMART goal would be “I want to increase my online sales by 20 percent over the next three months by launching targeted marketing campaigns and improving customer engagement.” Another approach is to set both short-term and long-term goals. Short-term goals provide immediate focus and momentum, while long-term goals create vision and direction.

Tracking progress is equally important. Use a planner, app, or journal to record achievements, identify challenges, and adjust your strategies as needed. Kristi’s ability to stay consistent while pursuing meaningful goals demonstrates the power of combining action with intention. The process creates clarity, motivation, and measurable growth, making the entrepreneurial journey more purposeful and fulfilling.

Conclusion

Kristi Fri’s journey with Naked Pineapple is a testament to the power of discovering your purpose, maintaining consistency, and setting meaningful goals. By identifying what drives you, showing up regularly, and creating intentional objectives, you can build a life and business that reflects your authentic self. These practices are actionable and accessible for anyone, whether you are an aspiring entrepreneur, a beauty enthusiast, or simply looking to create more alignment in your personal or professional life.

If these insights resonated with you and you want a deeper dive into Kristi’s story, be sure to watch or listen to the full episode of Journey to Authenticity linked below. In the episode, we share even more strategies for turning passion into purpose, staying consistent, and achieving goals that are meaningful and fulfilling.